November 10 :: Click Link for assignment >

November 10 :: Are you ready for it?!

PLEASE KEEP CELL PHONES AWAY!

Either in your backpack or the lock box!

Expectations:

C: Voice Level 2 (only the people next to you can hear you and no shouting across the room)

H: Ask your team, elbow partner or raise hand

A: Work on the assignment

M: Stay in your assigned seat

P: Work till assignment is completed

S: Finishing your work

What is CTE?

HOME GAMES/EVENTS THIS WEEK!

(November 9-13)

Girls Soccer: 11/13 (FRI 3/3/5:30)

Check the schedules to see when you can take photos!

This is what is assigned to YOU!

Remember to CULL your photos!

Don't forget to go to you Club!

Marketing Challenge!

WHAT ARE WE LEARNING: Marketing our Yearbook (Challenge!)

WHY IS IT IMPORTANT: Marketing your school yearbook is vital to ensure financial stability, drive student involvement, and preserve memories for the entire community.

Student: "I can develop and use marketing strategies to promote the Hoover Yearbook, communicate its value, and encourage potential customers to purchase a copy."

HOW WILL MY TEACHER KNOW WHAT I LEARNED: You will perform a series of lessons in preparation of SELLING our yearbook!!

CHALLENGE:

Every Yearbook student is challenged to sell 10 yearbooks (by the end of Quarter 2).

Buyers MUST provide the Yearbook student's name as a referral when purchasing at the finance window.

You can sell more than 10!

How can we convince students that buying a yearbook is worth their money?

Why Do People Buy Things?

Think about the last time you bought something because you saw it advertised, a friend recommended it, or you saw it on social media.

What made you want to buy it?
Did you need it, or did someone convince you it was worth buying?
Would you be more likely to buy something recommended by a friend?

Marketing is not just advertising. Marketing is helping people understand why a product is valuable to them.

For our Yearbook, we're not just selling a book. We're selling memories, friendships, accomplishments, and a piece of Hoover history.

Simple Marketing Strategies

Personal Connections

People are more likely to buy something from someone they know. Talk to friends, teammates, classmates, and family members.

Example: "You're going to want to remember senior year. Have you ordered your yearbook yet?"

A TEXTING campaign works great!

Try to include a graphic element or perk for buying (like the Senior discount for taking their portrait!)

Social Media Marketing

Create Instagram stories, reels, or posts that show why students should purchase a yearbook.

Example: "Your memories deserve more than 24 hours on a story. Get the Hoover Yearbook!"

These you can post on you personal media (show me first!) AND send to me to post on @HooverHighYearbook (and @HooverPatriots)

Be Creative! (Memes are great!)

Be Creative! (TikTok too!)

YEarbook TikTok idea 1.mp4

YEarbook TikTok idea 2.mp4

YEarbook TikTok idea 3.mp4

YEarbook TikTok idea 4.mp4

These you can post on you personal media (show me first!) AND send to me to post on @HooverHighYearbook (and @HooverPatriots)

Creative Advertising

Design posters, flyers, or digital advertisements that grab attention and communicate a clear message. (see above)

Example: "Don't just live the memories. Keep them."

Word of Mouth

A personal recommendation can be more convincing than an advertisement. Explain what makes this year's Yearbook special.

Example: "Our Yearbook is made by Hoover students, for Hoover students!"

The 10-Yearbook Sales Challenge

Identify Your Customers

Who might purchase a yearbook?

Seniors who want to remember their final year.
Freshmen who want to remember their first year.
Athletes, performers, club members, and their families.
Students who attended Homecoming, rallies, dances, and school events.
Parents and guardians who want to preserve memories.

Create Your Sales Pitch...

A sales pitch is a short message that explains why someone should buy a product.

Your pitch should include:

An attention-grabbing opening.
A reason the Yearbook is valuable.
A call to action: How to buy and how to give your name as the referral.

A call to action (CTA) is a prompt, statement, or visual element (such as a button or link) in marketing, advertising, or content that instructs or encourages the audience to take an immediate, specific step.

"Hey! Have you ordered your Hoover Yearbook yet? Think about all the memories we've made this year: Homecoming, games, rallies, and hanging out with friends. The Yearbook captures all of it! When you order, make sure you put my name as your referral!"

Create a Marketing Campaign

Students can create a marketing campaign to promote the Hoover Yearbook!

Social Media Advertisement

Create a square Instagram Post or Story using Adobe Express (or a program you like). Include a headline, visual, and purchase instructions.

Yearbook Sales Poster

Design a poster that could be displayed around Hoover. Make it readable, visually appealing, and persuasive. Use Adobe Express or another program you like!

15–30 Second Video Advertisement

Create a short promotional reel that explains why students should buy a yearbook. Use school-appropriate footage and get permission from anyone featured. Horizontal for TMH/Vertical for Sovial Media?

We DO have some former Videography student in OUR class!

Marketing Product Requirements:

Right Click and Save to your Yearbook Folder to use: