May 15-16 :: Click Link for assignment >

Tuesday, October 15 :: Advertising our Yearbook!

NO CELL PHONE DAY!

(That means put them away!)

Expectations:

C: Voice Level 2 (only the people next to you can hear you and no shouting across the room)

H: Ask your team, elbow partner or raise hand

A: Work on the assignment

M: Stay in your assigned seat

P: Work till assignment is completed

S: Finishing your work

Advertising Our Yearbook!

WHAT ARE WE LEARNING: Yearbook Advertising!

WHY IS IT IMPORTANT: Advertisements are a guaranteed method of reaching an audience. By creating an engaging ad, and spending enough to reach your target users, advertisements can have an immediate impact on business or in our case a Yearbook. This effect could be seen in improved trade or boosted brand recognition, among many different metrics.

HOW WILL MY TEACHER KNOW WHAT I LEARNED: You will create a series of advertisements for our yearbook for Print, social media and TMH!

Let's take a piece of paper and draw out an Instagram Ad!

Draw a square...then mock up your ad!

2024-2025

YEARBOOK SALES CALENDAR

Now until December 20=$79

December 21-February 15= $85

February 16 - April 10 = $90

Creating a Social Media Advertisement with Adobe Express!

Adobe Express

If you did not download this file...

RIGHT click the image on the left

Select SAVE IMAGE AS

If it asks...

Select DESKTOP>YEARBOOK folder

Select SAVE (this should be a .PNG file)

https://shop.yearbookmarket.com/hooverhighschool

We also need this file!

RIGHT click the image on the left

Select SAVE IMAGE AS

If it asks...

Select DESKTOP>YEARBOOK folder

Select SAVE (this should be a .PNG file)

Open Adobe Express!

Adobe Express

Creative Cloud on Desktop!

First!

Click the Creative Cloud Icon on your DESKTOP to go to your Adobe Creative Cloud files!

On the right, find Adobe Express and click GET STARTED!

Or scroll down to Adobe Express and click OPEN IN BROWSER

Let's create a Instagram POST!

Click the blue circle with + to create a new project...

Under Standard Sizes...

Select 1:1

This will create a Square for a post!

Naming our project...

On the top left, click Untitled

Change it to

First Name Last Name YB AD 1

Please note: Make sure to use YOUR first name and YOUR last name!

Add the BRAND...

On the left, click BRAND

Then click the LOGOS tab in the dialog box!

Select the Primary Logo (should be the HOOVER LOGO)

Resize and move the logo to bottom RIGHT CORNER!

Click the X to the top right of Logos to close the folder!

Additional Art if needed:

Based on some ideas you have found, create a Yearbook advertisement!

Our book will begin at $79

Add text!

Add images:

Click MEDIA on the left tool bar>Upload from device

Out of ideas?

In the search bar, search for "school or yearbook"

The HOOVER LOGO MUST be on all Posts we create!

SAVE it to your YEARBOOK FOLDER (on your DESKTOP)!

First Name Last Name YB AD 1

Type: JPEG Image

Click SAVE!

WHY STORIES?

Here are a few things Instagram Stories are best for:

Timely Content: The 24-hour lifespan of stories can be an advantage. Stories do a great job capturing fleeting moments if you’ve got something new or topical to discuss. If you want Stories to have a permanent home on your feed, you can save them to your Story highlights.

Unscripted Content: Stories are where you get to give followers a more light-hearted, behind-the-scenes look at your brand. They are a great way to make followers feel included in your inner circle.

Posting Links: If you want to post a link to your website, a new product, or any other site, you can do so directly on stories. This makes it easy to direct followers wherever you want them to go.

Engagement-focused content: On Stories, you can ask questions, create quizzes, conduct polls, or ask followers to vote on topics via interactive stickers.

The most significant differences between Stories and posts: Instagram Stories are live for 24 hours, while posts stay on a profile forever. On Stories, you can share videos, photos, text-only screens, and content from Instagram. Posts can be videos, photos, carousels, or Reels.

NOW!

On the top right, click the (+) and select DUPLICATE (under Add new Page)

On the top left, click the RESIZE PAGE icon

On the left, scroll down to Select INSTAGRAM STORY

Click RESIZE

Now just adjust your elements to fit!

Using the same method, click on each element to resize and reposition!

Download the files!

Click the DOWNLOAD button on the top right corner (NOT SHARE)

Select SELECTED PAGE

Select JPG

Click DOWNLOAD

This will download a JPG file to your YEARBOOK folder!

Now, SAVE the story to your YEARBOOK FOLDER (on your DESKTOP)!

First Name Last Name YB AD STORY 1

Type: JPEG Image

Click SAVE!

Remember who is our Audience?

What do they care about?

STUDENTS!

Want to be in the yearbook.
Want it to represent them.
Want to save their memories.

PARENTS & GRANDPARENTS!

Want their child to be in the yearbook.
Want to save their child's milestones.
Want to celebrate their child’s milestones.

Did you add a Call to Action?

What is a Call to Action?

It's a piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive (e.g. buy now or click here ).