May 15-16 :: Click Link for assignment >

Wednesday, October 16 :: Advertising our Yearbook :: Flyers!

NO CELL PHONE DAY!

(That means put them away!)

Expectations:

C: Voice Level 2 (only the people next to you can hear you and no shouting across the room)

H: Ask your team, elbow partner or raise hand

A: Work on the assignment

M: Stay in your assigned seat

P: Work till assignment is completed

S: Finishing your work

Advertising Our Yearbook!

WHAT ARE WE LEARNING: Yearbook Advertising!

WHY IS IT IMPORTANT: Advertisements are a guaranteed method of reaching an audience. By creating an engaging ad, and spending enough to reach your target users, advertisements can have an immediate impact on business or in our case a Yearbook. This effect could be seen in improved trade or boosted brand recognition, among many different metrics.

HOW WILL MY TEACHER KNOW WHAT I LEARNED: You will create a series of advertisements for our yearbook for Print, social media and TMH!

Why are flyers Important?

Flyers are an important marketing tool because they are an effective way to reach a large number of people in a short amount of time.

They are also relatively inexpensive to produce, which makes them a great option for small businesses or organizations (like schools) with limited budgets.

2024-2025

YEARBOOK SALES CALENDAR

Now until December 20=$79

December 21-February 15= $85

February 16 - April 10 = $90

Creating a Flyer Advertisement with Adobe Express!

Adobe Express

If you did not download this file...

RIGHT click the image on the left

Select SAVE IMAGE AS

If it asks...

Select DESKTOP>YEARBOOK folder

Select SAVE (this should be a .PNG file)

https://shop.yearbookmarket.com/hooverhighschool

We also need this file!

RIGHT click the image on the left

Select SAVE IMAGE AS

If it asks...

Select DESKTOP>YEARBOOK folder

Select SAVE (this should be a .PNG file)

Open Adobe Express!

Adobe Express

Creative Cloud on Desktop!

First!

Click the Creative Cloud Icon on your DESKTOP to go to your Adobe Creative Cloud files!

On the right, find Adobe Express and click GET STARTED!

Or scroll down to Adobe Express and click OPEN IN BROWSER

Let's create a flyer from our Instagram POST!

Click YOUR STUFF on the left tool bar...

Find the file we created yesterday (don't click it!)

Should be titled First name Last Name YB AD1

Click the elipses (...) on the top right and select DUPLICATE...

Naming it...

In the pop up box...

Change the name to

First Name Last Name YB FLYER 1

Click DUPLICATE

Now open the duplicated file!

Click on the new file!

It should be on the left!

Resize the file...

On the top left, click RESIZE.

Select FLYER

On the left under Recommended, Select FLYER.

Click RESIZE (on the bottom)

On the top, click SHOW MARGINS

Margins help for printing. Remember to NOT put any art or text in the margin area!

Now just adjust your elements to fit!

Using the same method, click on each element to resize and reposition!

YOU SHOULD MOVE ITEMS AROUND! Flyers should have more information and detail!!

REMEMBER! On a flyer, the reader cannot click! So make sure they get all the info neded!

If you finish early...

Add another page or duplicate the flyer and make another flyer!

(2nd flyer might be Extra Credit if completely different and usable!)

Download the files!

Click the DOWNLOAD button on the top right corner (NOT SHARE)

Select SELECTED PAGE

Select PDF PRINT

Click DOWNLOAD

We will download a PDF file to your YEARBOOK folder!

When it asks where to save, go to your YEARBOOK folder!

Remember! it should be named: First Name Last Name YB Flyer 1.pdf

File type is Adobe Acrobat Document (its a PDF!)

Be patient...it might take a moment!

Remember who is our Audience?

What do they care about?

STUDENTS!

Want to be in the yearbook.
Want it to represent them.
Want to save their memories.

PARENTS & GRANDPARENTS!

Want their child to be in the yearbook.
Want to save their child's milestones.
Want to celebrate their child’s milestones.

Did you add a Call to Action?

What is a Call to Action?

It's a piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive (e.g. buy now or click here ).